Geek Street Fair
More science, less socks
The Geek Street Fair is an annual public event dedicated to highlighting the technology community and inspiring people of all ages to take interest in the fields of science, technology, engineering and math. Think of a traditional street fair, but replace funnel cakes and tube socks with virtual games, robotics and electronic tinkering.
Google approached us to create a refresh of their current identity for this years event, which will be hosted in Boston, Chicago, New York, and Pittsburgh.
The typographic treatment of the wordmark is evocative of circus and county fair signage. The letterforms overlap to create a vibrant color set. The color palette is based on pure CMYK values, along with secondary colors which are created by overprinting.
We developed a localized set of custom illustrations for each of the 2016 participating cities, highlighting local monuments and architecture. The illustration style is echoed in a dense pattern of universal tech, art and street fair iconography.