The Nexus 6&9 Campaign
Google Nexus is a line of consumer electronic devices that run the Android operating system. What makes Nexus different from other Android devices is that Google manages the design, development, marketing, and support of these devices. Nexus devices are often among the first Android devices to receive updates to the operating system and contain little to no manufacturer or wireless carrier modifications to Android.
Each major release of Android is named in alphabetical order after a dessert or sugary treat. The Nexus 6 & 9 were released in October 2014 with the first version of Android 5.0 Lollipop. We worked with the Google Creative Lab, Spork and renowned photographer Kenji Aoki on the print, digital and outdoor advertising campaigns.