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RailWire

India’s rails get more connected

In partnership with RailWire and Indian Railways, Google is helping to bring Wi-Fi to 400 train stations in India, making the wait a bit more enjoyable and productive for 10M+ passengers per day. Google approached us to create a brand system and signage that could extend to other communications to drive awareness of the service and the partnership behind it.

We designed an intuitive visual system combining the inspiration of utilitarian train maps from around the world with the added benefit of Wi-Fi, adapting it to a variety of static and animated formats, local languages, and promotions for both Google and third party products.

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