X marks the spot
Behind New York’s booming tech economy is a rich history of innovation and entrepreneurship dating back to the 1800s, preceding that of the valley. As members of this community, Google, Warby Parker, and Squarespace approached us to help leverage this iconic story… to rally around New York’s true, ingenuous grit; to continue to attract, meld and grow the top tech talent in the world.
Paying tribute to the history and indomitable spirit of New York City while drawing inspiration from the imaginative potential of blueprints and wireframes, the brand identity exhibits crisp and impactful lifework paired with a contrasting solid color palette. The logo features a custom type built to mirror the same aesthetic principles.