A decade of partnership with Google’s internal innovation studio
We’ve learned a lot working with the CL for nearly ten years on over 500 projects. Thinking big and working fast with a collaborative spirit has cultivated a dynamic and productive relationship. The projects that we work on range in scope and structure—from poster sprints to identity systems to full advertising campaigns. Given the nature of an innovation lab, a good deal of what we work on together is under NDA though many projects become public-facing. We’ve picked some of our favorites and grouped them into three partnership categories: Leading, Paralleling, and Integrating.
A few highlights of our years with the Creative Lab
Bringing everyone's favorite Dino to the Summer Olympic games in Tokyo
Leading
We’re asked to lead the creative efforts on a variety of projects with the CL. We’ll frame concepts and realize solutions—ultimately bringing the project to the finish line. Frequent check-ins and transparency ensure productivity and protect forward momentum. Often we begin at a project’s end, as if it already exists, and search for clarity in the concept and synergy in the system.
Creature Teacher is a fun & freaky way to learn multiplication
Hello Morse is a memorable way to learn Morse Code
Identity for an exhibition at the Liberty Science Center
Our #MySuperG construction for National Donut Day
Debug uses Mosquitoes to fight mosquito-borne disease
Celebrating the city’s rich history of innovation
Credits
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Paralleling
We’re systematic thinkers that love a good creative challenge. We’ll often partner as independent teams on large-scale CL projects and sprint in tandem towards a shared goal. Sometimes we’re asked to create an alternate brand direction or give an outside perspective. Sometimes we’re a sidecar. Sometimes we’re the ace in the hole.
Google Works with Earth sustainability logo
Identity brainstorm at Google NYC
Bringing Google’s gaming portal to light
Nexus 9 print campaign
Sketching on the spirit of YouTube Music
Credits
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Integrating
Some projects require a more ‘boots on the ground’ approach where we become embedded with a client’s internal team. In this type of partnership, we act as a single super-team. We bring our design muscles to follow their lead. The close collaboration leads to quick iterations and the ability to pivot at the drop of a dime.
