Keeping it brief
Fortune commissioned us to create an illustration for the new front-of-book section, The Brief, as part of their first redesigned issue launch in early 2020. The initial article surveyed the general election through the lens of brand marketing. Our solution? We manifested the attributes of strength versus stature as distinct beverage packages and shot them in still life. The physical objects gave a great tangible sense of the topic. So, we pitched it as an overall style to connect the subsequent bi-monthly section openers.
Understanding the 2020 election as brand marketing, by Geoff Colvin (2020). Art Director: Leah Bailey
Myths about inflation, by Shawn Tully (2021). Art Director: Leah Bailey
Are we better off than we were four years ago? by Clifton Leaf (2020). Art Director: Peter Herbert
Big business courted big controversies in the 2022 midterms, by Maria Aspan (2022). Art Director: Peter Herbert
Distrust is contagious, by Clay Chandler (2020). Art Director: Leah Bailey
Privacy could be the next victim of the coronavirus, by David Meyer (2020). Art Director: Peter Herbert
How businesses should balance risk and opportunity, by Brian O'Keefe (2020). Art Director: Peter Herbert
When the vaccines stop working, by Megan Leonhardt (2020). Art Director: Leah Bailey
Recession 2022: Why we may get a soft landing, by Bernhard Warner (2022). Art Director: Leah Bailey
Credits
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Props
Our prop collection is interesting proof: From lava lamps to poker chips, magic eight balls, and every manner of tiny statue, you can find it all here. Using succinct conceptual storytelling, tangible materials, solid color backgrounds (red!), studio photography, and (limited) digital manipulation, we're still building on what we started four years ago with collaborative concepts and designs from all our different creatives here.
Hard right turn: companies are toeing the political line, by Megan Leonhardt (2021). Art Director: Leah Bailey
The pandemic has derailed women’s careers and livelihoods, by Maria Aspan and Emma Hinchliffe (2021). Art Director: Peter Herbert
Credits
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Banks and business leaders who use ESG aren’t ‘woke’ by Erika Fry (2022). Art Director: Leah Bailey
The great raise is the solution to the great resignation, by Rob Walker (2021). Art Director: Leah Bailey
Want progress on diversity? Link it to your CEO's pay, by Phil Wahba (2021). Art Director: Peter Herbert
Credits
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Selman Team
Chris Schroeder
Connor Linde
Hanjoon Kim
John Paul Chirdon
Johnny Selman
Jordan Tran
Client Team
Josue Evilla
Leah Bailey
Peter Herbert