Americans need digital skills to land the jobs they want, advance their careers, and grow their businesses. Grow with Google aims to help by providing training, tools, and expertise.
Our team developed the proprietary Grow with Google illustration style. Through close collaboration with Google's partners, we established a design system to extend across print, digital, and nationwide events.
Each illustration was built for specific cities across the country, localizing each event with a custom skyline referencing the most iconic architecture, sculptures, and cultural associations from each location. As the tour expanded, we shifted from individual cities to creating skylines to represent all fifty states.
Established adjacent to Google's 8th Avenue office in New York City, the Grow with Google Learning Center provided free digital skills workshops, 1:1 coaching sessions, and community events.
Working closely with Google's partners, we shaped an immersive experience with the 200+ NYC specific illustrations, seasonal exterior window graphics and 3D installations. The illustrations served as the cornerstone for all promotional materials.
Due to the pandemic in 2020, the program had to make a fast pivot. All in-person events quickly transitioned to online classes, and the illustration needed to evolve for the new platform. We shifted from representing location-specific landmarks to creating topical imagery and iconography for the deep library of on-demand classes about job seeking, business improvement, employee management, and more.
Selman Team
Adam Ames
Christopher Schroeder
Connor Linde
Drew Park
John Paul Chirdon
Johnny Selman
Jordan Tran
Katie King Rumford
Mike Scandiffio
Nicole Motta
Stephen Lim
Google Team
Anna de Castro
Ari Borsoni
Bridget Prophet
Carol Teixeira
Christina Opsasnick
Josh Rosen
Julian Pickard-Garcia
Ryan Mack
Tiffany Liu
Tristan Smith
Zeny Picone