You’ve never met a Wilson you didn’t like

The Wilson, a restaurant and bar located in the heart of NoMad, occupies a historic building within a neighborhood renowned for its lively food scene and upscale hospitality options. Since its establishment in 2017, The Wilson has become a beloved local destination, earning widespread recognition for its innovative menus and exceptional service. In Good Company approached us with the task of refining The Wilson's brand and messaging to align with their newly embraced culinary direction, which focuses on offering classic interpretations of high-quality, northeastern-style seafood. Taking inspiration from the restaurant's unique and eclectic atmosphere, we embarked on a branding and messaging update that captured The Wilson's distinctive charm.