12.16.2016

Accelerator is a physical product and service that lets you watch popular videos on YouTube with less buffering. Locations with Accelerator store over 100,000 of the most viewed YouTube videos on their local Wi-Fi network, so they start quickly and play with less buffering.

Google contacted us to create the product icon for Accelerator which had to work in the smallest use cases. The icon itself embodies the feeling of quickness, forward thinking, and makes a subtle hint at the product’s industrial design.