Beyond Rubik’s Cube Exhibit at LSC

Beyond Rubik’s Cube is a vast traveling exhibition celebrating 40 years of the Rubik’s Cube, invented in Hungary in 1974. The exhibition is exploring the innovations, inventions and insights inspired by the world’s most popular toy. Beyond Rubik’s Cube will travel the globe, first stopping at Liberty Science Center, the largest interactive science centre in New Jersey.

Johnny worked with the Google Creative Lab and the Liberty Science Center to create the exhibition identity. The system included a custom typeface designed by Hubert & Fischer and the letters fit perfectly in a single cubelet of the Rubik’s Cube.

Creative Director 
Robert Wong
Richard The, Johnny Selman
Stewart Smith
Hubert & Fischer