For a new era of present and evolved parenting
We’ve designed the cover for Kevin Maguire’s new book, The New Fatherhood. It brings together over a half-decade of reflection, with deeply personal stories, transformative perspectives, and techniques to thrive. Five years after helping Kevin Maguire officially launch the brand for his dads’ discussion and newsletter roundup The New Fatherhood, it’s Substack’s #1 fatherhood newsletter, read by 25,000+ dads across the world.
Dads of Progress
With a sideways glance, the illustration and typography meet would-be readers inside the evolving expectations of fatherhood. The custom drawing parodies the ubiquitous editorial image “march of progress” in an ironic but honest portrayal of parents' need to adapt to modern life.
The New Fatherhood will help men and the people they love rethink success, masculinity, and the stories we inherit.”
Selman Team
Christopher Schroeder
HanJoon Kim
John Paul Chirdon
Johnny Selman
Client Team
Kevin Maguire
Jim Datz