1998 to Now: Happy 25th Birthday

25 years. Damn. What was 1998 exactly? Britney Spears, a huge hit, which she’d repeat more than one time. Abercrombie & Fitch & Bruce Weber & abs & stripes on shirts. Cher, AutoTuned, re-invented for a generation, and popularizing a new sound. Michael Bay films to the extreme. And the introduction of Google. In case we need a quicker refresher…

Fifteen years later this studio began its business with Google, including a few former colleagues, as a steady client. Ten years on from that, we had the pleasure of helping them concept and design for a celebration of their 25th birthday milestone. An amazing cast of creatives digging through the stories and searches of the last quarter century. Celebration. Joy. Color. Thanks. We helped figure out how to dial the main message into the mark…

How the logo and number forms came together…

And explored how to bring it to life and make it party. 

Happy 25th. Here’s to making the world’s information more accessible to everyone.